Guest posts, niche edits, anchor text, and the checks that decide whether a placement is worth buying.
Exact-match anchors are where paid campaigns get obvious. These ranges are a ceiling for commercial language, not a recipe for position one.
Read more →Seven checks that take longer than reading DR and shorter than explaining a bad placement to a client. Use them on every row, including the cheap ones.
Read more →A new article and a link inserted into an old one solve different problems. Speed depends on indexation and control, not on which format the pitch deck prefers.
Read more →A paid placement is safe only when the page, the site, and the anchor would still make sense if nobody was invoicing you. Here is how to check that before you pay.
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